YouTube is your platform, and within YouTube, your videos are your medium. You need to figure things to do with or in your videos that will net the exposure that you desire. The first step in getting the exposure you want is to make content people can actually find. Sorry gaming channels, you're invisible on the YouTube spectrum.
I made this step not too long ago, and it netted the most popular video of my channels history. I started making relevant content, things that people were searching for and that they would find.
Within that, I determined that I would only be able to make the content I would truly enjoy making (while having it be successful) only after I gain a loyal following from trending semi-clickbaity topics.
In short, advertising is not really worth your time, and it would be better for you to spend that time making content people could see.