The best people who start a channel start with the goal of becoming something bigger over time while still maintaining the powerful entertainment aspects about their channel that would get them a following of size to begin with. Let's tell a fictional story set in a realistic tone. This is the story, of Stella the YouTuber.
Stella just turned 17 and decided it was a good time to start a YouTube channel. Being moderately well off with her parents made sure she had the resources to start making her new vlog channel. With her Canon DSLR, Mac computer and editing software, she got to work making the highest quality videos that she could while maintaining her school schedule and a rough schedule for her channel, as to be sure her small following would know when to show back up.
About a month after starting and spending dozens of hours on search engine optimization alone, Stella reaches the comparatively major milestone of 2500 subscribers, and averages 500 views per video. Up until this point, Stella had no mind to put ads against her videos, as it never seemed like much of an object to her. However, her parents investments into her equipment were beginning to creep back at her, and her parents disapproval brought forth the want as well as the need to consider getting a return investment on her equipment.
Stella begins to search the internet, finding the most effective ways to earn money while maintaining her subscriber base. She finds that using Overlays, sponsored cards, and skippable ad formats are the most appreciated by viewers, while long/non-skips are the least favored. Moving forward, she sets up her adsense and begins to chip away at her YouTube debt. Within her first month, she makes $25 and has grown to 4000 subscribers. However, she finds she is unable to withdraw her funds due to a minimum set by YouTube.
She finds a network that offers no minimum payout called "Freedom!" and upon applying, instantly receives a higher revenue share due to her popularity (true story, you can get those here).
After a full year, Stella has grown to 100,000 subscribers, earns $70 a day and has more than paid off her YouTube debt. But this, this is where Stella runs into her first big issues. Turning 18 proved to have its own pile of issues. Her parents now want her out of the house and she needs to pay for all her own things.
It's an easy prospect, but now she has to make money to survive, and her channel is her main source of income. How does she handle the situation?
Well, fortunately she saved some of her money and invests in new equipment to better the quality of her videos. A smart play but it places her saving back some.
Within two months, her spending habits from not having bills have her unable to buy more much more than food and pay rent. Her growth and earnings have both averaged out. Where does she go from here? This is where you are to fill in the blank.
This is the point I try to drive home with new YouTubers that find themselves on the forum. Up until you need to use the money for something, it's just a nice thing to have around, but it doesn't matter too much. It's when it's an absolute must for you to spend it on a bill or recurring payment such as your XBOX live or PSN+ subscription, that's when it starts to become an object.
But not until then. It means little to nothing before then, since it does next to nothing to affect your life in any meaningful way.
When it gets to the point that you can either pay for the necessities of life reliably or use it to make a big impact on your channel quality, then it becomes and object.
But not until then.
Stella just turned 17 and decided it was a good time to start a YouTube channel. Being moderately well off with her parents made sure she had the resources to start making her new vlog channel. With her Canon DSLR, Mac computer and editing software, she got to work making the highest quality videos that she could while maintaining her school schedule and a rough schedule for her channel, as to be sure her small following would know when to show back up.
About a month after starting and spending dozens of hours on search engine optimization alone, Stella reaches the comparatively major milestone of 2500 subscribers, and averages 500 views per video. Up until this point, Stella had no mind to put ads against her videos, as it never seemed like much of an object to her. However, her parents investments into her equipment were beginning to creep back at her, and her parents disapproval brought forth the want as well as the need to consider getting a return investment on her equipment.
Stella begins to search the internet, finding the most effective ways to earn money while maintaining her subscriber base. She finds that using Overlays, sponsored cards, and skippable ad formats are the most appreciated by viewers, while long/non-skips are the least favored. Moving forward, she sets up her adsense and begins to chip away at her YouTube debt. Within her first month, she makes $25 and has grown to 4000 subscribers. However, she finds she is unable to withdraw her funds due to a minimum set by YouTube.
She finds a network that offers no minimum payout called "Freedom!" and upon applying, instantly receives a higher revenue share due to her popularity (true story, you can get those here).
After a full year, Stella has grown to 100,000 subscribers, earns $70 a day and has more than paid off her YouTube debt. But this, this is where Stella runs into her first big issues. Turning 18 proved to have its own pile of issues. Her parents now want her out of the house and she needs to pay for all her own things.
It's an easy prospect, but now she has to make money to survive, and her channel is her main source of income. How does she handle the situation?
Well, fortunately she saved some of her money and invests in new equipment to better the quality of her videos. A smart play but it places her saving back some.
Within two months, her spending habits from not having bills have her unable to buy more much more than food and pay rent. Her growth and earnings have both averaged out. Where does she go from here? This is where you are to fill in the blank.
This is the point I try to drive home with new YouTubers that find themselves on the forum. Up until you need to use the money for something, it's just a nice thing to have around, but it doesn't matter too much. It's when it's an absolute must for you to spend it on a bill or recurring payment such as your XBOX live or PSN+ subscription, that's when it starts to become an object.
But not until then. It means little to nothing before then, since it does next to nothing to affect your life in any meaningful way.
When it gets to the point that you can either pay for the necessities of life reliably or use it to make a big impact on your channel quality, then it becomes and object.
But not until then.
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